Growth and strategy advisory for businesses ready to accelerate and scale.
Trusted by Founders, Boards, C-Suites and investors to turn complex strategy into measurable value - operating behind the scenes when execution and alignment matter.
Trusted by Founders, Boards, C-Suites and investors to turn complex strategy into measurable value - operating behind the scenes when execution and alignment matter.
Every engagement is built around one outcome: unlocking growth and embedding the discipline to sustain it. At the centre of every mandate is the strategic orchestration of senior stakeholders - Boards, executives and investors - whose alignment determines whether strategy lands.
Growing margins through strategic overhead reductions, pricing resets and executive team redesign.
Developing and executing go-to-market plays, pre-planning for short-to-medium term investment or M&A activity, new product launches and digital initiatives that accelerate revenue.
Acting as an interim executive to stabilise operations, drive change and embed execution discipline.
Shaping strategy days, pre-mortems and operating model reviews to sharpen focus and unlock growth.
Embedding alongside EGMs and CEOs as a trusted advisor - Board cadence, executive rhythm, governance and implementing solutions to reduce friction before it creates impact.
XA Advisory partners with investors, Boards and executives to create value, drawing on expertise across strategy-to-execution, M&A, Chief of Staff experience, TechOps and transformation in Retail, Logistics and Digital businesses.
Founded by Anny Ma, an ex-M&A lawyer, management consultant and experienced Chief of Staff.
Most recently embedded in Chief of Staff line roles, senior Retail and Technology leadership roles within a major Australian enterprise. Redesigned leadership and critical functions, and advised at executive and Board level on enterprise strategy, governance and transformation leadership. Led pre-launch and lab technology from innovation to execution.
If you're scaling, transforming, or stewarding capital and want a partner who has been in the room, get in touch.